I Am Baker

How to Label Pictures for Pinterest

Have you heard of Pinterest?

If you answered no then please just stop reading.  Open your browser, type in Pinterest.com and be prepared to lose the next hour of your life.

If you have then you most likely know how much Pinterest has affected blogging.  No matter what topic you blog about, Pinterest can drive more and more traffic to your site.

Especially if you use pictures in your posts.

I want to show you a little trick I learned.

After editing a picture you typically save it, and when you save it have to enter a description.

This is the label I am talking about.

When someone clicks on the “Pin It” button on your blog post, the label (or description) you wrote automatically populates in their Pinterest description box.

Why not take that opportunity to enter a complete and specific description?

For instance:

Instead of labeling my cookies, “vertical-cookie” (which describes that I have an upright picture of my cookies) I will choose a more descriptive caption.

For these cookies I chose, “Cherry Flavored Morsel Oatmeal Cookies”.

Other options are:

“Cherry Cookies from iambaker.net”

“Oatmeal Cookie Recipe”

“Cherry Oatmeal Cookies!  Find many more delicious recipes on http://iambaker.net!”

(I am obsessed with exclamation marks!)

If your program doesnt allow spaces in between words for the photo description, you can always make the changes in your dashboard when you upload the picture.

Here is the description with the dashes-in-it, pulled directly from my photo editing program. (photoshop)

I simply re-wrote my “title” and made it the description I wanted.

*I use the Catalyst theme in WordPress.


You can completely customize the description to fit your picture and 9 times out of 10 the pinner will leave what you have.

I have found this works when people hit the “pin it” button directly below a picture on your post or when they have a “pin it” button on their toolbar.

Sometimes when people ‘pin’ Pinterest automatically grabs the first few sentences of your post.  Your best option in those cases is to make sure that your first sentence talks specifically about what you have made. (this can also be a plugin issue if you have the social media buttons)

There you go!  A quick tip to help make sure your pictures are being best optimized for Pinterest use.

If you need an invite to Pinterest let me know!  Or if you want to become friends on there HERE is my Pinterest profile.  Hope to see you!

Thanks to Tidymom who has been showing us how to implement better SEO practices for a long time now~!

I Am Baker

Pinterest Etiquette 101

I wrote a post on Food Blogging Etiquette about a year ago.  I think I wrote it more for me than anyone else, as I often refer to it when I am in doubt about how to proceed.  Based on the great feedback, I decided to give it another go!

A lot has happened in the last year, lots of blogging changes, and one of the biggest happenings is Pinterest.

I wanted to share with you how I use Pinterest because I feel like it has changed how I blog.

This is not a “how to” as much as a “works for me“.

For Personal Use:

I love pinning things to my boards.  I love going back and looking at them and being reminded of what inspired me or made me smile.

I think this is very important!

My boards are really personal to my tastes  and could even be considered boring to the majority.  There are no pretty nail polish boards or travel boards or even fitness boards.  But there are cake stands that I am obsessed with and quotes that make me laugh every single time I read them and more dessert boards then I can sometimes handle!

Cake Stands marthastewart.com

I love coming across new boards and seeing how they reveal peoples personalities.  Its so fun getting to know those who truly pin their hearts delight!



For Blog Traffic:

I have found that Pinterest is in my top three for traffic referrals.  That is amazing to me!  But, it also seems that this resource of traffic is mostly out of my control.  I cannot determine what (if anything) will be a popular pin.

photo credit

I can, however, make sure that I have a board that is all originally sourced.  My board, i am baker blog,  is only pictures from my blog and only pictures pinned directly from the post they are from.  Out of my 34 boards, two of the boards are pins from my site only. (i am baker blog and i am baker Halloween)

Why do I pin from my blog?  It makes me feel better knowing that at least one of the images of my treats will be an originally sourced pin.  So many times I see a beautiful image and cant find the source!  Self pinning is one little attempt to rectify that situation.

When reviewing the Pin Etiquette page I see that they dont speak specifically to the self-pinning issue anymore.  Also, many big names like Better Home and Gardens and Food Network are mostly focused on pinning things from their own site.  In those instances, I really like that!   When I pull up Martha Stewarts boards, I want to see everything Martha!

Also, I am trying to always remember to put a logo on each picture.  I do this in case my items are not pinned from the original source, then people will still be able to figure out how to find my blog.

What is a non-organic pin?

Say Craftzine.com shares my Red Velvet Strawberry Shortcake.  I so appreciate the link love!  But what if someone pins my image from their site?  Then uses twitter, facebook, google +, etc. to share that link back to their personal pin board?  I (as in my site) am now twice removed.  Having a logo or blog name on my picture can help some.

If you happen to see something of yours that is pinned to a different site, feel free to leave your direct link in the comments, or even request that it be updated.  Pinterest is extremely accommodating.



For You:

I have been food blogging for just over two years now and have gotten to know some really wonderful people.  I love that I can go to Maria’s site and pin some of her amazing cookies and share them with people instantly.  Or that I can visit Maria’s Pinterest boards, like her A Few Favorite Recipes board, and know that if I re-pin, they are originally sourced and Maria will get all the traffic.

Chocolate Caramel Sea Salt Cookie via twopeasandtheirpod.com

Being able to instantly get other peoples images and ideas into such a huge forum is such a wonderful gift.  I am consistently so impressed by peoples talents, I just loving being able to pin their work and share it with the world.



My Personal Rules of Pinning:

Only pin from original sources.  Only re-pin if I have clicked over to find out its got an original source.  If it doesnt, dont pin it.  I do leave comments letting people know there is no original source, and most times the person who pinned it will find that source and update the link!

Tag appropriately.  Write a description for your pin (or change it for a re-pin) and tag it back to the creator when possible.  This helps others track pins from their site as well!  I am finding that the more people I follow, the more fun and creative and interesting pins I see, as well as it makes it easier to properly tag people.

‘Like’ and comment.  I think liking pins and commenting is just an important as pinning!

If I am BLOGGING  about something I found on Pinterest, don’t link back to Pinterest.  Link back to the original source.  Saying, “Inspired by Pinterest” is like saying, “Inspired by Life.”  It just does not give credit to the person who worked so hard to share their gifts with us!


And there you have it.  Do you have any rules of pinning that you abide by?  I would love to hear!


I Am Baker

Carrot Cake

We’ve got a little business to do today.  I have lots of fun things to share!

1. I made a cake.  A carrot cake.  And its wonderful.

Recipe below.

2. I get to share with you a great pinboard by McCormick!

Here is an example of my McCormick Pin-Spiration board.  Please let me know if you make one, I would love to see it and love to follow you on Pinterest!

McCormick would love if you joined in on this fun Spring Pin-spiration event! You will be entered to win one of 25 spring baking kits, and 10 winners will also have their original photos posted on the McCormick.com Look Book!

3. I just love McCormick stuff!!

But first, let me share that wonderful carrot cake recipe with you.

Carrot Cake


  • Makes 24 servings.
  • Prep Time: 10 minutes
  • Cook Time: 45 minutes
  • 2 cups flour
  • 2 teaspoons baking soda
  • 1/2 teaspoon salt
  • 2 teaspoons McCormick® Cinnamon, Ground
  • 1/2 teaspoon McCormick® Nutmeg, Ground
  • 1 cup oil
  • 2 cups sugar
  • 4 eggs
  • 2 teaspoons McCormick® Pure Vanilla Extract
  • 3 cups shredded carrots
  • 1 cup chopped pecans
  • 1 can (8 ounces) crushed pineapple, undrained
  • Cream Cheese Frosting:
  • 1 package (8 ounces) cream cheese, softened
  • 1/2 cup (1 stick) butter, softened
  • 1 teaspoon McCormick® Pure Vanilla Extract
  • 1 box (16 ounces) confectioners' sugar


  1. 1. Preheat oven to 350°F. Mix flour, soda, salt and spices in large bowl. Add remaining ingredients; mix well. Pour into greased and floured 13x9-inch baking pan.
  2. 2. Bake 45 minutes or until toothpick inserted in center comes out clean. Cool in pan on wire rack.
  3. 3. For the Cream Cheese Frosting, beat cream cheese, butter and vanilla in large bowl with electric mixer on medium speed until well blended. Gradually add confectioners' sugar, beating well after each addition. Frost cooled cake with Cream Cheese Frosting.
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4. We are going to be dying eggs around here.  Are you?  I wanted to share a couple tips that make egg dying a more enjoyable experience for everyone!

  • Be organized!  Prepare your egg dying space well.  Place newspaper on your table and cover with a couple layers.  Set out as many cups as you need for the colors you have selected.  Have extra water and napkins on hand!
  • Decide how you want to decorate.  If you want to try tie dye eggs plan ahead what colors will work together.  If you want to create designs, get rubber bands and stickers ahead of time.
  • Start getting ready now. Do a little research!  I found this board on Pinterest and cant wait to see if we can replicate some of those beautiful eggs!

Have a happy Easter!


I Am Baker

Social Media Cake {Surprise Inside Cakes}


Winners are: Comment #468 Chelsea

Comment #477 Patti

You have been notified and I hope to hear from you! Congrats ladies!


Most of my IRL (in real life) friends and family are not big into social media.  I say words like Pinterest or Instagram and they say, “You’re Excused.”

But you, you my dear friends, are a different story.  We probably met through some form of social media.

Which I love.

I thought I would share with you my very favorite ways to communicate of late.


Facebook-I was late to start!  I protested.  I refused to be a joiner!  Boy was I silly.  I adore facebook!  When I see a comment or a post I can click over to you page and find out more about you.

Twitter-I have to admit, I am not the best at twitter.  Thinking up witty things to write in 140  is not something I do well.  However, I do like reading other peoples tweets!  And seeing whats trending.  And finding new, fun, brilliant people to follow.

Pinterest-Probably the most revealing of all forms of social media.  Pinterest is truly a glimpse into my soul… everything I love and hold dear.   My friend Amy has written some interesting posts on the use of Pinterest, which has helped me to Be a Socially Conscience Pinner.

Stumble Upon- I have really enjoyed the variety that Stumble Upon brings.  I have met some pretty amazing people through SU!  One of my favorite things is sitting in front of my computer on a quiet Saturday morning with a cup of coffee and just click, click, clicking through stumbles.  Being able to Thumbs Up a friend is an extra added bonus!

Instagram-Oh Instagram, how I love thee.  Let me count the ways… I love your Earlybird and your Toaster and Nashville just to pick a few.  As someone who is wretchedly terrible at fancy photo editing, I love how you simplify it for me!

Want to know what my favorite form of social media is???

(because you know that no post is complete without a surprise inside cake!)

Yay!  I love getting to share Surprise Inside Cakes!

Facebook!  I just LOVE that its interactive and that I can really get to know you better!

(Sorry that ‘f’ is so wonky.  Its hard to get an ‘f’ in a cake!)


Because I want to be able to better connect to all of you, I want to give you something that will help us make that connection.



Why the new Kindle Fire?  FULL Internet capabilities!  You can surf and chat and tweet to your hearts content!

How can you win?  Simply tell me, what is your favorite way to communicate online?  

Good luck all!

Amazon and Facebook are in no way affiliated with this giveaway.

Estimated Retail Value of the Kindle Fire is $199.

See official rules here.