You Must

filed under: Blogging on May 27, 2016

When I talk at blogger conferences I try to explain why I do what I do.

I talk about goals and dreams and finding the things that fulfil your soul and then working hard until you get there. I try to teach them how to use the tools we have in place so that they may, as individuals, succeed.

Or, at least, I try to.

Amanda Rettke Speaking


What I don’t talk about is the work. Blogs are hard work.

Content creation, writing, photography, marketing… it all takes a certain level of drive and most definitely a certain type of person.

Gimme Some Oven

(the talented Ali from Gimme Some Oven)

You must be willing to grow, daily. To learn and to seek to learn.

You must be willing to work harder than you will ever get credit for.

You must be a jack of all trades.

Kayln's Kitchen

Kalyn’s Kitchen via Newspapergrl

You must be willing to do the dirty work.

You must be willing to smile and nod when people ask you how they can work from home and get ‘free money’.

You must be willing to see others profit from your ideas, from your knowledge, from your generosity.

You must be willing to accept the negative feedback. The criticism. The blatant disregard for human decency in those that hide behind a computer screen. You must not let them win.

You must be willing to work 16 hours day when you only get paid for 8.


via Vindulge blog

You must be willing to smile when your spouse tries to explain what you do to others, knowing they will never understand.

You must not complain when you realize you haven’t had a day off in 9 months. (Except to me. I will nod along with you.)


You must be willing to give your heart to others so that you can see who is willing to take it. You must make them your tribe.

You must remember your goals.

Your dreams.

Baby laughing with daddy

Sweet Toddler Olivia

The music that makes your heart sing and


That Parker


you must persevere.

You must.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.


  • Sara says:

    I love this! Thank you for your honesty and commitment. You are one of the people who I look up to most. For all the big things, but mostly for the little moments of this. xoxo

  • Mary says:

    Love you, girl. This sums it all up perfectly. I am blessed to call you friend.

  • Susie Bulloch says:

    I’m working on so many of these things. My “musts” right now feel so task oriented, it’s easy to lose touch with the why. I loved this post.

    • Amanda says:

      Thanks soul sister. <3

  • Amy Johnson says:

    Thank you, thank you for this encouraging reminder! xoxoxo

    • Amanda says:


  • Ashley - The Recipe Rebel says:

    This is so beautifully written and SO true Amanda! It was so nice to meet you last weekend — you are a rockstar and such an inspiration!

  • Rachel Farnsworth says:

    You are so wise my friend!

  • Pam, in NC says:

    I am NOT a rockstar, or even a blogger… I just bake for the fun of it! And when somebody tells me that I should start my own blog – I laugh in their face!! 🙂 I am in awe of all that you can do, and that you do, and what you do with love. Thank you very much but I’l just reap what you’ve sowed – and appreciate all that you do!! Because you ARE the RockStar!

  • Maria Lichty says:

    Loved this post! Thank you for always sharing and building up our community. It is a crazy world we live in, but I wouldn’t change it…thanks to people like you! I am so glad we were able to hangout recently! You are a rockstar in so many ways. Now, let’s talk about those kiddos…TOO cute for words! xo

    • Amanda says:

      <3 Loved spending some time with you. You and your hubby are fantastic!

  • Robin says:

    Thank you for sunshine–even on a rainy day! You make me laugh, make me want to bake, like, everything lol. You’re honest and share so much with your readers. Appreciate an inside glimpse of your world. Thank you for the daily inspiration. (And amazing recipes.). You’ll never know truly how many lives you’ve touched!

  • Gina Kleinworth says:

    SO! Well! Said!!!!! Oh my, it’s certainly quite different than a “regular” job. I just find it amazing that with as long as blogs have been around, just how little people (some who are otherwise quite tech savvy) know about them. I think that’s why blog conferences are so nourishing for the soul. It’s a comfort zone where everyone around you “gets it” & you can just talk about things that matter to you without a whole lot of explanation.

    Can’t wait for the time I can actually make it to the same conference as you 🙂

  • Kelly - Life Made Sweeter says:

    I LOVED everything about this post! Thank you for you for always inspiring us and all that you share! It was so nice meeting you at the conference – you totally rocked the presentation! 🙂

  • Angie | Big Bears Wife says:

    <3 I needed this today!

  • Beverley Press says:

    I don’t have a blog but I am so in awe of those who do. I don’t know if I could have a blog cause I don’t know where to start at all. Thank you for your encouragement in all aspects of promoting my cupcakes on FB Instagram etc. You really are a mother, wife and woman who can do it all. xoxo

  • Don't Pass on Dessert!