Cheerios Cake

I try to stay away from controversy on my little baking blog.

I have a philosophy… its silly I know.  But I believe that we can all unite over cake.  No matter your beliefs or views or politics, we can all come together and celebrate  with a beautiful and delicious cake.  And that is why I try to keep this blog a happy place, full of pretty desserts that are sure to bring others joy.

Cheerios Cake

When I heard that there was a controversy over this Cheerios commercial, I was deeply saddened.

I know that some people are not going to like this post.  That they will click the little X in the upper right hand corner and vow to never return.  I know that they will disagree and be upset.  And I am sorry.  Truly, the last thing I want to do is be divisive.

After seeing the commercial, I literally had no idea what the controversy even was.  My friend Kristen from Dine & Dish had posted it on her facebook page and I had to go read the comments to find out what the issue was.

In case you are as blissfully naive as I am, the issue was race.

Some people were upset that the husband was black and the wife was white and that they had an interracial child.

Martin Luther King, Jr. famously said, “We will have to repent in this generation not merely for the hateful words and actions of the bad people but for the appalling silence of the good people.”

I dont want to be a part of the appalling silence anymore.

Cheerios Cake

 

After reading some of the awful comments people have made, its clear to see that their minds are not going to be changed through some brief internet interactions.  I am never going to argue someone into seeing my perspective.

Instead, what I do want to focus on is solutions.

“Racism isn’t born, folks, it’s taught. I have a two-year-old son. You know what he hates? Naps! End of list.”

Denis Leary 

This cake is simple.  Overly simple some might say, but that was intentional.

I feel like the solution is simple.

Teach love.

I can certainly make sure that I am raising intelligent, well-mannered and considerate young people who understand that our inherent value is not based on appearance.

Simple.

I can model the behavior that I want to see in them.  I hope that my children will see in me a love for others, regardless of physical appearance.  I hope that they will remain blissfully ignorant of the pain and destruction caused by prejudice and racism for many, many more years.

  Cheerios Cake

 

In addition to teaching and being an example of love, I went out and bought five boxes of Cheerios.  The way that they have responded to the controversy, with class and grace, has certainly impressed me.

“We are a family brand and not all of the comments were family-friendly,” Camille Gibson, vice president of marketing for Cheerios told USA Today. “There are many kinds of families, and Cheerios celebrates them all.” 

I think its something easy we can do.  Standing in the cereal aisle at your grocery store, maybe this week you can choose one box of Cheerios in place of your regular brand.  Maybe we can all help support a company who chose not to see color and chooses to embrace love.

Maybe we can all make a Cheerios Cake and celebrate family and love!

Now.  Do you want to know how I really feel about segregation?

Racism Sucks.

 Ahem.

Just in case you want to make your own Cheerios Cake here is what I did.  Make the perfect white cake in two 8-in rounds and the best chocolate cake in two 8-in rounds.  I then whipped up a batch of chocolate buttercream to cover the cake.  There is no frosting between the layers.  Using Chocolate Cheerios, I spelled out the word “love”.  For the individual slice, I just poured some more Chocolate Cheerios over the top to add some texture and depth of flavor.

If you decide to make a Cheerios Cake be sure to share!  I would be happy to post your pictures and link to your blog or facebook page. :)

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  1. Jan says

    LOVE your post and and comments. Love and commitment is love and commitment no matter between whom. That is our right to love whomever we choose. We have a daughter who has been with her partner for 25 years and they have two wonderful daughters that they raising to be loving, caring wonderful human beings. They are blessed to have two moms that love and cherish them and color or sex has nothing to do with it. As family and human beings we just need someone to love us. I commend Cheerios and all of you that have stood up for love, what is good, fair and a belief in making the world a better and more loving place.

  2. kimey says

    Are you kidding! There has been such an uproar against the ignorant idiots who wrote the
    hateful comments that there have been independant blogs with pictures of interacial couples
    and families taking pictures with cheerios boxes. Not to mention Cheerios is having a surge
    in sales as well! I am so glad they are still showing the commercial too! Way to go!

  3. says

    The “mother” in me loves this post because it’s lovely and it’s cool that you felt compelled to speak out on this. The “cake maker” in me wants to know how you got your layers SO decadent if there’s no filling in there! ;) Great post; love it.

  4. says

    My husband told me about this controversy yesterday. I was confused and thought maybe people were upset that a bunch of cheerios were wasted on a man’s shirt. Then, he told me it was about race. Oh, when will we all grow up??? Love your cake!!

  5. Christina K. says

    I just read your post. You are absolutely right. RACISM is taught. I remember taking a class in psychology. The difference between racism and prejudice was explored. Not only that, but my professor had us all read an article on how racism is created by the “silence of the good people,” as you mentioned before. By that I mean when a kid points out the differences in the skin color of another kid compared to his or her own skin color, there is nothing but ignorance behind it. Overhearing such an ignorant comment, instead of addressing the issue, the child is hushed by his or her parents or by another adult. WE, as adults, know what racism is – it is the way we choose to address skin color and the ways we choose to teach our children that makes them grow to either appreciate others NOT by their skin colors or to define others by their skin colors alone. I’m sure shushing the child was meant with good intentions, but the act of shushing alone directly puts the idea of another skin color in a negative category, something that is “hushed” must be something bad, hence the idea of racism, and hence the child reacting to it negatively especially if the idea of skin color is never addressed nor explained. When a child is hushed, they think something they’ve done is wrong. However, is there a way to explain the differences in skin color? And if there is, does that mean in a little part of each of us, we are all racist for realizing the differences in skin colors? Of course the answer is no. Whether we choose to get offended or not by these statements is the key to any actual existence of “racism,” which is exactly what happened in the case of the Cheerios commercial. Everyday, I hear people say “that’s racist” or “that’s not fair” or “why is this show all white” or “she’s the token black girl,” but honestly, any actions taken to ensure that some event or some t.v. show or some school is diverse suddenly becomes an act of racism. There is nothing to be explained, as there is nothing to be offended by. Skin color is just skin color, we can all get tan, we can all get lighter – solely from the environments we live in.

    Thank you for your blogging entry and the wonderful, wonderful cakes and frosting techniques that you take the time to share with each and every one of us. I’m relieved to know that there are still sensible, loving people left in this world. Why must everything become a controversy?

  6. Mary says

    Love…. <3
    We don't have TV but love what this commercial is trying to say. Love your cake and what it is saying and love you and what you are saying!
    xoxo,
    Mary

  7. MZJONES says

    I TEARED UP (JUST A LIL BIT, LOL) READING EVERYONES COMMENTS!
    THE CAKE??? I WISH I HAD TASTYVISION!

  8. Cheryl B says

    What a FANTASTIC and very well articulated post!!! I had no idea about the controversy either, but will certainly be sure to pick up a few boxes of Cheerios on my next trip to the store! As a bi-racial person, it’s amazing to me that in 2013 we are still having to address these issues.

  9. Pod468 says

    Bravo! I had no idea what the issue was until I read your post… Watching it I thought it might be the mess from the Cheerios but that may be my almost OCD habits. :)
    Nice cake, great message.

  10. says

    Thank you for such an adorable cake with a powerful message! When I saw the beginning of the commercial, I knew the little girl was biracial and thought, how cool, I can’t remember when I’ve seen a commercial with a mixed race family. My husband is also biracial and said he would have loved to seen a commercial like this when he was growing up. Isn’t that what it is really all about, relating to people and sell some cereal? I didn’t even know about the controversy either, but I’m not surprised, after all commercials with a same-sex couple was also earth-shattering news. Oh wait, we are all still here! :)

  11. tchris says

    I was naive too, and I don’t understand why this is still an issue in 2013… so AMEN Sista! for not being one of the appalling silence. =)

  12. says

    I don’t know you and I love you. Your transparency is sweet. I am a radical and I love your genuine heart. Race is a touchy subject and as a black woman, you find it cloaked in many things. What made me stop here is that you did not once say it didn’t exist, but you did say how sad and painful it can be. In reality, as black people, we just want acknowledgement of so many of the things that were stolen from us that we are still feeling the effects of many generational years after the monstrosity of slavery. While that is still years down the line of true recognitions, the acknowledgement that has come, is good, but with hearts like yours, we can get there a little faster. At the end of the day, when you peel back the outside, we are all the same on the inside-loveable humans. Thank you.

  13. says

    I agree with your philosophy–and I agree—you are so AWESOME!!!!!!
    Thanks for the cool creative ideas-I am always trying something different for my 15 grandkids-
    ages 1 month to 30!!!!!!! You are so fabulous!!!!!!!!!!!!! THANKS

  14. Brigid McKenna says

    Dear Amanda,

    I was just browsing food blogs, came across yours, and loved your designs.

    So far this is the post I love the most.

    Bravo and beautifully said.

    Love,
    Brigid

  15. says

    Perfectly stated and totally agree. We raised our five girls the same way. Keep up the good work.

    (Who would’ve thought that nursing cookies and Cheerios could be so controversial?)

    Mama

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