WELCOME!

If you are here to watch the very first episode of my new show, Food Blogging Diaries, thank you! I am the executive producer, but not the star per se. That’s because while the show is about me and my business, it also features the people that have played a huge role in getting this business to where it is. 

Each episode (8 in total) will cover the important part of what we do here, which is, of course, food. They will also highlight the trials, tribulations, and achievements that accompany running a business, navigating social media, and how the heck we remain sane through it all. (Hint: Its belly laughing.) A new episode will go live, RIGHT HERE, every Monday through December. 

Episode 1 Food Blogging Diaries
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Food Blogging Diaries: Episode 1

In this episode, you will meet the stars… my team! A lot goes into getting recipes before your eyes. A lot of people have to do a lot of things just for one recipe to be published.

Autumn (has been here 4 years) is the manager, she oversees employees, recipe organization and development, sometimes cooking, and did all the video filming and editing for the last 2 years. 

Liz (has been here 2 years) is the head writer. She spent a year “learning my voice” and is the one who researches every blog post and types up every recipe. 

Mary (has been here 9 months) is the kitchen assistant and she cooks and bakes all the things. Testing and retesting recipes all day long. And of course, taste testing!

And me, Amanda. I’ve been doing this for 15 years with my first blog being i am mommy and i am baker starting in 2008. Before hiring Autumn I did everything all by my lonesome. Recipe creation, development, testing, writing, photography, videography, and social media. I’ve worn every hat here and I’m sure my employees will tell you that micromanagement is a thing that is alive and well. 😂 I’m in a treatment plan. Kinda. 😉 

Recipes in this video:

Crockpot Southwest Chicken

Peanut Butter Hi-Hat Cookies

Salted Caramel Brownie Hi-Hat

I am so anxious to hear your feedback and answer any questions you might have! And hope that you will want to come along on this new adventure with us. 

Filmed by Landon Oldenburger Videography.

Episode 2

Episode 3

Episode 4

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Meet Amanda Rettke

Amanda Rettke is the creator of I Am Baker, and the bestselling author of Surprise Inside Cakes: Amazing Cakes for Every Occasion – With a Little Something Extra Inside.Over the course of her 15+ year blogging adventure, she has been featured in and collaborated with the Food Network, New York Times, LA Times, Country Living Magazine, People Magazine, Epicurious, Brides, Romantic Homes, life:beautiful, Publishers Weekly, The Daily Mail, Star Tribune, The Globe and Mail, DailyCandy, YumSugar, The Knot, The Kitchn, and Parade, to name a few.

Reader Comments

  1. I love this!! I’ve been following you on facebook for a long time, but I had no idea all that you do! What a treat to get to see behind the scenes. Also, those naysayers on facebook should watch this!! I get so irritated with them. Your recipes are so amazing.

  2. So many questions but I really enjoyed The video and will definitely be eager to see the next one.
    So where are you filmed this is this your test kitchen? Is this your home? I’m guessing you started out a lot smaller and then as your blog grew you had to increase the size?

    Do you have meetings where you ask everybody to bring their new recipe ideas about a certain ingredient like peanut butter or cheesecake?

    Do you taste test with your family or your employees families or do you just rely on the four of you.

    Thank you so much for doing these videos it’s so interesting to see behind the scenes.

  3. The 1sr “Blogging” video is great! Really enjoyed meeting your team, I will be looking out for your future blog videos, great work.

  4. Love the the new blog. As an avid baker and chef. I enjoy the fun and creativity you bring to others. Keep up the awesome work!!!

  5. Beyond loved watching your first episode and can’t wait for the next one. Confused by one thing…what do you mean 8 episodes? I’m going to need a WHOLE lot more!!

    Keep soaring, Amanda and team. You’re dreams are coming true which makes me very very happy!!! ❤️❤️❤️

  6. I loved “meeting” the people who support you, how fun to have a sneak peek into behind the scenes.

    I literally can’t wait for the next episode. (PS your work space is absolutely gorgeous too!)

  7. OMGosh I loved episode one and can’t wait for more!!! congrats Amanda I remember when I first found you and you were making cakes in your kitchen with your little cutie helper

  8. I LOVED your video‼️❣️ I had absolutely no idea how much is put into your recipes… and what a huge business you have creating with your lovely staff.. wow… I will be watching from now on and look forward to learning so much more about iambaker ❤️❣️
    From Cleveland Ohio

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