WELCOME!

If you are here to watch the very first episode of my new show, Food Blogging Diaries, thank you! I am the executive producer, but not the star per se. That’s because while the show is about me and my business, it also features the people that have played a huge role in getting this business to where it is. 

Each episode (8 in total) will cover the important part of what we do here, which is, of course, food. They will also highlight the trials, tribulations, and achievements that accompany running a business, navigating social media, and how the heck we remain sane through it all. (Hint: Its belly laughing.) A new episode will go live, RIGHT HERE, every Monday through December. 

Episode 1 Food Blogging Diaries
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Food Blogging Diaries: Episode 1

In this episode, you will meet the stars… my team! A lot goes into getting recipes before your eyes. A lot of people have to do a lot of things just for one recipe to be published.

Autumn (has been here 4 years) is the manager, she oversees employees, recipe organization and development, sometimes cooking, and did all the video filming and editing for the last 2 years. 

Liz (has been here 2 years) is the head writer. She spent a year “learning my voice” and is the one who researches every blog post and types up every recipe. 

Mary (has been here 9 months) is the kitchen assistant and she cooks and bakes all the things. Testing and retesting recipes all day long. And of course, taste testing!

And me, Amanda. I’ve been doing this for 15 years with my first blog being i am mommy and i am baker starting in 2008. Before hiring Autumn I did everything all by my lonesome. Recipe creation, development, testing, writing, photography, videography, and social media. I’ve worn every hat here and I’m sure my employees will tell you that micromanagement is a thing that is alive and well. 😂 I’m in a treatment plan. Kinda. 😉 

Recipes in this video:

Crockpot Southwest Chicken

Peanut Butter Hi-Hat Cookies

Salted Caramel Brownie Hi-Hat

I am so anxious to hear your feedback and answer any questions you might have! And hope that you will want to come along on this new adventure with us. 

Filmed by Landon Oldenburger Videography.

Episode 2

Episode 3

Episode 4

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Meet Amanda Rettke

Amanda Rettke is the creator of I Am Baker, and the bestselling author of Surprise Inside Cakes: Amazing Cakes for Every Occasion – With a Little Something Extra Inside.Over the course of her 15+ year blogging adventure, she has been featured in and collaborated with the Food Network, New York Times, LA Times, Country Living Magazine, People Magazine, Epicurious, Brides, Romantic Homes, life:beautiful, Publishers Weekly, The Daily Mail, Star Tribune, The Globe and Mail, DailyCandy, YumSugar, The Knot, The Kitchn, and Parade, to name a few.

Reader Comments

  1. Okay, I am 5 minutes into this and crying like an idiot. Remembering when we were on AOL journals, and just figuring the online world out and now here you are. Sweet friend. I can’t explain how proud of you I am.

  2. This was awesome Amanda! Loved meeting your team and seeing how you all work so well together. Can’t wait for the next episode!

  3. I stumbled across your story tonight….easy going, informal and low key. Fun recipes and love hearing about how it all works behind the scene!

  4. I loved the first blog, very real, authentic, funny, informative and what I really appreciate about this blog is Amanda’s management style! There is no i in team approach. Highlighting the staff behind the scenes is unique and places this blog is while different world! Just the best! I was a manager for years before retirement almost four years ago and totally my approach to the work my team and I worked on together. Can’t wait to try the marshmallow, caramel, marshmallow decadent treat!

  5. Loved this! Wish it was longer. Kinda like when you drop by a friend’s house to visit and they say they can only visit a few minutes cuz they have an appointment in ten minutes. You and your team are great presenters. Yay!

  6. Oh hey! This is great! As a food blogger at Ramshackle Pantry that started in 2017 (and I also work for NerdPress), I like your first episode a whole lot. I think this is something special. Will be watching.

    Also, I saw the UFFDA shirt. While I have been on your site for recipes, the shirt somehow connected the dots for me. A Fargoan here! 🙂

    I would totally eat a southwest chicken with rice.

    1. Awwwww… thanks Ben! I remember when I first reached out to Nerdpress they mentioned you and your midwestern roots! I grew up in Fargo! And yes, I am totally in the minority about the chicken and rice. Everyone eats it with rice, as they should. I should not be revealing to the world how weird my tastes are 😂

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