WELCOME!

If you are here to watch the very first episode of my new show, Food Blogging Diaries, thank you! I am the executive producer, but not the star per se. That’s because while the show is about me and my business, it also features the people that have played a huge role in getting this business to where it is. 

Each episode (8 in total) will cover the important part of what we do here, which is, of course, food. They will also highlight the trials, tribulations, and achievements that accompany running a business, navigating social media, and how the heck we remain sane through it all. (Hint: Its belly laughing.) A new episode will go live, RIGHT HERE, every Monday through December. 

Episode 1 Food Blogging Diaries

Food Blogging Diaries: Episode 1

In this episode, you will meet the stars… my team! A lot goes into getting recipes before your eyes. A lot of people have to do a lot of things just for one recipe to be published.

Autumn (has been here 4 years) is the manager, she oversees employees, recipe organization and development, sometimes cooking, and did all the video filming and editing for the last 2 years. 

Liz (has been here 2 years) is the head writer. She spent a year “learning my voice” and is the one who researches every blog post and types up every recipe. 

Mary (has been here 9 months) is the kitchen assistant and she cooks and bakes all the things. Testing and retesting recipes all day long. And of course, taste testing!

And me, Amanda. I’ve been doing this for 15 years with my first blog being i am mommy and i am baker starting in 2008. Before hiring Autumn I did everything all by my lonesome. Recipe creation, development, testing, writing, photography, videography, and social media. I’ve worn every hat here and I’m sure my employees will tell you that micromanagement is a thing that is alive and well. 😂 I’m in a treatment plan. Kinda. 😉 

Recipes in this video:

Crockpot Southwest Chicken

Peanut Butter Hi-Hat Cookies

Salted Caramel Brownie Hi-Hat

I am so anxious to hear your feedback and answer any questions you might have! And hope that you will want to come along on this new adventure with us. 

Filmed by Landon Oldenburger Videography.

Episode 2

Episode 3

Episode 4

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Meet Amanda Rettke

Amanda Rettke is the creator of I Am Baker, and the bestselling author of Surprise Inside Cakes: Amazing Cakes for Every Occasion – With a Little Something Extra Inside.Over the course of her 15+ year blogging adventure, she has been featured in and collaborated with the Food Network, New York Times, LA Times, Country Living Magazine, People Magazine, Epicurious, Brides, Romantic Homes, life:beautiful, Publishers Weekly, The Daily Mail, Star Tribune, The Globe and Mail, DailyCandy, YumSugar, The Knot, The Kitchn, and Parade, to name a few.

Reader Comments

  1. Loved watching this….love seeing behind the scenes and the work family dynamics…looks like you have a great time can’t wait to see more…🌞

  2. I don’t believe I’ve followed you before and I’m so glad someone shared those it was enjoyable to wat h. I’ll be watching and reading more.

  3. I was riveted and can’t wait for more! 👏🏻👏🏻👏🏻 Great production and so fun to meet the team and see behind the curtain! Can’t WAIT for social media and PRETTY PLEASE an episode about your alternate personalities! 😂

  4. Loved the 1st episode and can’t wait for the next one! As a fellow Minnesotan, I’ve always enjoyed your down-to-earth personality and wonderful sense of humor Congratulations!

  5. I’m just so happy that you are doing this. Your recipes are amazing and if I didn’t live a thousand miles away, we would definitely be friends.

  6. The production value is great!. It looks very swanky. It did seem a bit cold though; Kind of empty. And not a pro show creator but it seemed a little short.i was getting into it and it was over. Maybe there could be more background on the staff(shots of them at home), or show a recipe being made. How did you get here? Who are you? where do you come fromm? Show us your History. Who taught you to bake? What was the first thing you made? How did you get to people magazine? That kind of stuff. And since you’re a comedy genius put in a little sketch with your characters. You’re REALLY GOOD AT THAT! keep on! We love you!

  7. How fun this is! Great job, Amanda! It is relaxed, real, informative and educational all wrapped in a single show! I’m looking forward to the social media aspect because I know you also spend a lot of time in that area! Keep up the good work!

  8. That was fun to watch. And I don’t care if the dessert looked like a poop emoji, I have no doubt it was delicious. You have ALWAYS done excellent work, Amanda. I’ve been following your blog for years, and am always interested in what you have to offer us. Much appreciation to you and your team for what you give us!

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